Web 2.0 Websites Account for 12% of US Web Traffic

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Web 2.0 websites accounted for 12% of all US web activity for the week ended April 7 – an increase of 2% compared with two years ago – according to a Hitwise study. Moreover, the market share of visits to those properties has grown 688% over the past two years.

The study was based on the Hitwise U.S. sample of over 10 million Internet users, which revealed results from a recent research study on demographic and psychographic differences between “traditional” and Web 2.0 internet users.

Some of the findings from Hitwise’s the “State of the Web 2.0: Measuring the Participatory Web”:

  • Some Web 2.0 properties are dominating their category; for example, Wikipedia is the No. 1 educational reference website with over 26% market share of visits in a category that consists of 3,272 sites. US visits to Wikipedia outnumbered those to Encarta 3400 to 1 for the week ended April 7.(leer más…)

Fuente: [marketing vox]

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