[blog] THE TIPPING POINT, AND HOW IT WORKS WITH BLOGS.16 may 2003
“Picked up Malcolm Galdwell’s The Tipping Point yesterday, and it quickly made its way from the bottom to the top of my sizeable unread stack. This is due in part to the fact some other bloggers are writing a lot about this topic, and in part to the fact that Gladwell is an exceptional writer (he’s a New Yorker editor). I mentioned his work in a previous post about corruption in Olympic sport .
What got me most excited was how Gladwell’s thesis — that diseases become epidemics if and only if they meet three criteria — lends itself by analogy to just about every change initiative (what Gladwell calls “social epidemics”) you can imagine: getting your blog recognized, achieving enduring change à la John Kotter in business, or changing the world from a consumer culture to a citizen/conserver culture. The three criteria are: ” (leer más…)
Fuente:[Dave Pollard’s . How to Save the World]